Due to the global pandemic, there was an abrupt shift in consumer behaviour that brands and marketers alike had to scramble to adapt to. Affiliate marketing...
Understanding the AIDA model is crucial for the success of any eCommerce marketing strategy. The AIDA model, sometimes referred to as the purchase funnel, lays...
When you’re managing a cross-channel marketing strategy, balancing content, digital advertising, social media, affiliate marketing and more, it’s important that you know which channels are...