Affiliate Marketing Trends for 2023
Due to the global pandemic, there was an abrupt shift in consumer behaviour that brands and marketers alike had to scramble to adapt to. Affiliate marketing...
What Is The AIDA Model & How To Use It For Your eCommerce Marketing
Understanding the AIDA model is crucial for the success of any eCommerce marketing strategy. The AIDA model, sometimes referred to as the purchase funnel, lays...
Marketing Attribution Models: How To Choose The Right Model
When you’re managing a cross-channel marketing strategy, balancing content, digital advertising, social media, affiliate marketing and more, it’s important that you know which channels are...