75Media.

Objectives.

Operating in an extremely competitive marketplace, 75Media needed a digital partner to help improve its organic visibility and grow inbound leads through organic search.

They faced an exceptionally tough challenge, competing against some major players in the industry such as Clear Channel, JCDecaux & many others.

Solutions.

We needed to improve the rankings in search engine results pages (SERPs) to increase traffic and inbound leads.

To do this we agreed to completely redesign and redevelop the website of 75media.co.uk – their old website had an outdated design and therefore the user experience was lacking. Following the completion of a site redesign & migration, we agreed to create and manage an SEO campaign. We started with on-page which involved keyword research, keyword to content mapping, on-page optimisation & a comprehensive technical audit.

We then implemented a content strategy & shifted focus to link-building & digital PR. This has resulted in high-quality links from industry-relevant blogs & top-tier publications such as The Sun, BBC, Campaign Live. The results of these efforts have resulted in hundreds of thousands in revenue and prominent keyword rankings.

Results.

#1 in Google for “billboard advertising” amongst many other competitive keywords

427% increase in organic traffic

581% increase in inbound leads