They faced an exceptionally tough challenge, competing against some major players in the industry such as Clear Channel, JCDecaux & many others.
We needed to improve the rankings in search engine results pages (SERPs) to increase traffic and inbound leads.
To do this we agreed to manage a complete SEO strategy. We started with on-page which involved keyword research, keyword to content mapping, on-page optimisation & a comprehensive technical audit.
We then implemented a content strategy & shifted focus to link-building & digital PR. This has resulted in high-quality links from industry-relevant blogs & top-tier publications such as The Sun, BBC, Campaign Live
427% increase in organic traffic
581% increase in inbound leads