Conduct competitor analysis, keyword research & content mapping: within the initial stages of working with Liforme, we conducted a comprehensive competitor analysis, analysing key metrics such as DA, referring domains, best pages & keywords. We then created a keyword to content map with a prioritised action list to optimise existing pages, and build new pages to capitalise on keyword gaps.

• Optimise BOFU content: following the audit, we optimised all of their collections, PDPs and homepages for bottom-funnel keywords, including meta data, structured data, on-site copy, internal links & UX.

   

• Domain consolidation: leveraging Shopify markets to consolidate various international domains to one root, combining site authority and improving visibility glbally.

   

Securing brand placement & links: we worked closely with Liforme to identify, reverse engineer, and secure high quality editorial placements in existing listicles, journalist product reviews and expert commentary.

Developed a content strategy aligned with ICP: following the commercial optimisation, we proceeded to develop a bulletproof content strategy, aligning with TOFU & MOFU searches, scaling traffic through their blog.