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eCommerce, Marketing

eCommerce Affiliate Marketing: The 2021 Ultimate Guide

Whether you’re marketing a new or established eCommerce business, widening your reach and acquiring new customers can be expensive and…

  • 8 January 2021
eCommerce, Marketing

Comparison Shopping Services: Why Use a CSS Partner for Google Ad Campaigns

Google Shopping ads are an integral part of any eCommerce marketing strategy, with a reported 76% of all Google Ad…

  • 18 December 2020
Marketing

How SEO & PR Should Be Working Together (And How You Can Measure Success)

Increased visibility, brand awareness and sales are what we all want, and by bringing together your SEO and PR strategies,…

  • 24 November 2020
eCommerce, Marketing

What Is The AIDA Model & How To Use It For Your eCommerce Marketing

Understanding the AIDA model is crucial for the success of any eCommerce marketing strategy. The AIDA model, sometimes referred to…

  • 11 November 2020
Marketing

Marketing Attribution Models: How To Choose The Right Model

When you’re managing a cross-channel marketing strategy, balancing content, digital advertising, social media, affiliate marketing and more, it’s important that…

  • 5 November 2020
eCommerce

How Has The Pandemic Impacted UK eCommerce?

The coronavirus pandemic, and the subsequent lockdown, was the start of a major shift in shopping habits, with ecommerce pushed…

  • 29 October 2020
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